Best wholesale catalog & ordering software for small wholesalers (2026)
- Wholesale catalog software falls into three groups: designed PDF and flipbook catalogs, catalog links buyers can order from, and full B2B ordering portals.
- For small wholesalers and distributors the deciding factors are customer-specific prices, case packs and minimum order in the cart, private trade prices, and how orders reach your accounting software.
- aiprice is not a CRM and not an online store. It is a private catalog only for your trade partners: it opens only through your link, it is hidden from search engines, and each partner sees their own price by their phone number. Plans from $19 a month; first 30 days free.
If you sell wholesale from a price list, "B2B software" can mean anything from a $19 catalog link to a $2,000-a-month portal. This guide sorts the options by what you actually need: a catalog buyers can order from, a full wholesale portal, or a designed PDF catalog.
Quick comparison
| Tool | Best for | Starts at | Free trial |
|---|---|---|---|
| aiprice | Wholesalers with an Excel price list who want a finished catalog with a cart, done for them | $19/mo (300 items) | 30 days, first catalog built for you |
| Catalog Machine | Designing online and PDF catalogs yourself from Excel/CSV or a store | $19/mo (100 items) | 15 days |
| Now In Store (Foldsquare) | Catalogs and order forms from an online store or CSV | $39.99/mo for wholesale features | 14 days |
| Orderspace | A simple self-serve wholesale portal with accounting integrations | $65/mo | 30 days |
| Flipsnack | Good-looking flipbook catalogs and brochures | Free plan; paid from $38/mo | Free plan with watermark |
| EasyCatalog | Automatic catalogs from CSV or Shopify, lots of templates | Free plan; paid from $19.99/mo | Free plan |
| B2B Wave | A full B2B ordering portal for growing wholesalers | from £270/mo | 14 days |
| Onsight | Sales-rep ordering app replacing printed catalogs | $54 per user/mo | 30 days |
Prices are from each vendor's public pricing page in September 2026 and change often — always check the current page.
How to choose in two questions
- Where do your products live today? If it's an Excel price list, pick a tool that starts from that file (aiprice, Catalog Machine). If it's an online store, pick one that syncs with it (Now In Store, EasyCatalog, Catalog Machine).
- What should buyers do with it? Browse a pretty brochure → Flipsnack, EasyCatalog. Place orders with case packs, minimums and their own prices → aiprice, Orderspace, B2B Wave.
The tools, one by one
1. aiprice — best if you don't want to build anything
You send your wholesale price list as it is — photos in cells, several sheets, merged cells — and within one working day you get a link to an online catalog with search, categories and a cart that respects case packs, minimum order and volume tiers. Each buyer can see their own discount. Orders arrive in your inbox as a spreadsheet. 0% commission, unlimited customers and orders; plans by number of items ($19 / $39 / $69). Weak spot: no designed PDF brochures and no store integrations — it works from your price list.
2. Catalog Machine — best for DIY online + PDF catalogs
Imports Excel/CSV or connects to Shopify, WooCommerce and Etsy; strong template gallery (price lists, order forms, line sheets). You design the catalog yourself.
3. Now In Store — best if your products are already in an online store
Builds catalogs and order forms from your store or a CSV, with a dedicated wholesale plan. Offers a free wholesale order form template.
4. Orderspace — best simple wholesale portal
A self-serve ordering portal aimed at small wholesalers, with integrations for accounting and store platforms. Priced higher than catalog tools, with a portal-style setup.
5. Flipsnack — best-looking catalogs
Flipbook catalogs and brochures with a large template library. Users on review sites mention price and publication limits; ordering is secondary to design.
6. EasyCatalog — best free starting point
Automatic catalogs from CSV or Shopify with many templates and a free plan.
7. B2B Wave — best full portal for growing teams
A complete B2B ordering portal with a sales-rep app. Reviewers praise support; some mention setup complexity and dated design.
8. Onsight — best for field sales teams
An ordering app for sales reps that replaces printed catalogs; priced per user, with customer self-ordering as an add-on.
What we left out
Enterprise platforms (Shopify Plus B2B, BigCommerce B2B, NuOrder, JOOR, Pepperi) are built for large brands and cost accordingly. Marketplaces like Faire take a commission per order — a different model from your own catalog.
Open the demo catalog →
FAQ
What is the cheapest way to let wholesale customers order online?
A catalog link built from your existing price list. Tools in this range start around $19 per month; full portals start around $65 and go far higher.
Do I need a website to use wholesale ordering software?
No. Catalog tools like aiprice give you a link you share by email or messenger — no website or online store required.
Can buyers see different prices?
Some tools support customer-specific pricing (aiprice, Orderspace, B2B Wave). Check this first if you give different discounts to different customers.
Which software suits a wholesale distributor with thousands of SKUs?
Look for price tiers, case packs, fast price updates and private access. A B2B portal fits if you need live ERP sync; a private catalog built from your price list fits if you work from Excel. More in our guide to digital catalog software for wholesale distributors.
How do orders get into accounting software?
Portals usually integrate with the ERP. aiprice sends each order as an Excel file ready to import into 1C, BAS or other accounting software, with no direct integration needed.
Before you pick a tool, run your file through the free price list checker; for terms like price tier or net terms, see the B2B wholesale glossary.
Read next: Digital catalog software for wholesale distributors · aiprice vs Catalog Machine · Free wholesale price list template · 7 things a wholesale catalog needs